About This Program
A strategic 4-week program tailored for marketers, founders, and product managers looking to master the art of taking a product from concept to market. Learn key frameworks for storytelling, market positioning, and multi-channel campaign execution.
What You'll Learn
- Identifying Product-Market Fit and target audience segmentation.
- Developing comprehensive Go-To-Market (GTM) strategies.
- Crafting compelling brand narratives and positioning maps.
- Executing integrated marketing campaigns (Digital, Content, Social).
- Measuring success with data-driven marketing KPIs and ROI analysis.
- Product lifecycle management from Beta to Public Launch.
Curriculum (4 weeks)
1
Week 1
GTM Strategy & Positioning
Market research, competitor analysis, crafting a unique value proposition, and defining target personas.
2
Week 2
Brand Storytelling & Content
Building your brand's voice, creating launch assets, and leveraging content marketing for awareness.
3
Week 3
Digital Marketing Execution
Channel selection (Meta, LinkedIn, Email, SEO), budget allocation, and campaign scheduling for a coordinated launch.
4
Week 4
Data Analysis & Iteration
Tracking launch performance, A/B testing, measuring brand lift, and pivoting based on early user feedback.
Prerequisites
- Foundational understanding of business and marketing principles.
- Basic familiarity with social media and ad platforms.
- Strong English communication skills.
Career Outcomes
- Product Marketing Manager
- Brand Strategist
- Growth Marketing Lead
- Entrepreneur / Founder
Skills You'll Gain
Go-to-Market StrategyBrand StorytellingDigital MarketingData AnalyticsCampaign Management
